企业参加展会,是为了提高企业的影响力和竞争力。然而现今展会竞争激烈,了解基本的会展知识,把握以下两个要点,可以" >

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Two main points to master the success of a good exhibition

来源: 人气: 发布时间:2017/12/26 4:46:38

Enterprises participate in the exhibition in order to improve the influence and competitiveness of the enterprise. But now the exhibition competition, understand the basic knowledge of exhibition, grasp the following two points, can help enterprises to win in the exhibition.
first, grasp the exhibition platform creativity and the exhibition platform design. Related investigations show that lighting has a great effect on improving the recognition of enterprise exhibits. In addition, the pictures should be chosen as large as possible to form a strong visual effect to attract the audience's eyeballs. At the same time, we should pay attention to placing pictures on the audience's sight, and make bold use of bold and eye-catching colors on the basis of artistic aesthetics, so that the exhibition booth can be highlighted from long distance and become attractive to audiences. In addition, exhibitors should be unique and innovative in the design of a large-scale venue if the exhibitors are held in a traditional way.
second, do a good job of advertising before the exhibition. Advertising plays a vital role in the success of the business exhibition. Shanghai exhibition factory that the exhibitors in at least three months before the exhibition, published an advertisement in the above well-known magazine, then the report sent a copy of the current and potential customers, and exhibited in the show friendship remind customers of the products, can also be printed with company name and gift booth brand to customers according to the actual situation of the exhibition VIP card. At the same time, because more and more exhibitions are providing links to exhibitors' websites, exhibitors can take this opportunity to enhance their visibility and expand their influence. In addition, exhibitors can also display relevant product pictures on the webpage, and attach more detailed product introductions, so as to improve the identities of products at the exhibition site.

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